Product Photography

Understanding Product Photography

The key purpose of any photograph is to grab your attention and compel you to pause and observe, take notice. Likewise in the case of product photography, the primary objective of the visual is to create a desire in the viewer to own it.

To create these compelling images, a professional photographer has to have a vast exposure and understanding of the subject, with thorough knowledge in dealing with it on a technical level. An artistic flair is another most valuable and significant attribute that the photographer can complement his work with.

Understanding of the product and its applied function.

The photographer has to keep in mind the desired application of the image too. If the image is to be shot for packaging box, then the image of the object has to be composed so that it meets the packaging designers layout. If on the other hand, the image is a part of a bigger library appearing on the same canvas as in catalogue, then the background and lighting has to match with adjoining images.

Key to lighting of the product: Light and exposure

The photographer should having thorough knowledge of the properties of light such as color temperature, Behavior of light with different types of surfaces, color temperature of different types of lights and how to achieve true color for reproduction in products

White or silver objects reflect light very efficiently where as dark & dull surfaces absorb light and reflect very poorly. Reflective objects should be dealt with using soft light and light absorbing surfaces require the use of stronger and harsher light to bring out detail.

Exposure should be maintained for overall product lighting in a manner that must not exceed 5 stops EV value for print media.

Then there are products that can pose further challenges, as they can be made of both, reflective, transparent materials.

Well defined shadow and highlights in photograph

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