Product Photography

Understanding Product Photography

The key purpose of any photograph is to grab your attention and compel you to pause and observe, take notice. Likewise in the case of product photography, the primary objective of the visual is to create a desire in the viewer to own it.

To create these compelling images, a professional photographer has to have a vast exposure and understanding of the subject, with thorough knowledge in dealing with it on a technical level. An artistic flair is another most valuable and significant attribute that the photographer can complement his work with.

Understanding of the product and its applied function.

The photographer has to keep in mind the desired application of the image too. If the image is to be shot for packaging box, then the image of the object has to be composed so that it meets the packaging designers layout. If on the other hand, the image is a part of a bigger library appearing on the same canvas as in catalogue, then the background and lighting has to match with adjoining images.

Key to lighting of the product: Light and exposure

The photographer should having thorough knowledge of the properties of light such as color temperature, Behavior of light with different types of surfaces, color temperature of different types of lights and how to achieve true color for reproduction in products

White or silver objects reflect light very efficiently where as dark & dull surfaces absorb light and reflect very poorly. Reflective objects should be dealt with using soft light and light absorbing surfaces require the use of stronger and harsher light to bring out detail.

Exposure should be maintained for overall product lighting in a manner that must not exceed 5 stops EV value for print media.

Then there are products that can pose further challenges, as they can be made of both, reflective, transparent materials.

Well defined shadow and highlights in photograph

This entry was posted in All Posts, Product Photography. Bookmark the permalink.

11 Responses to Product Photography

  1. I simply had to thank you so much again. I do not know the things I might have undertaken without the opinions revealed by you relating to such theme. Certainly was the depressing issue in my circumstances, however , encountering a specialised technique you resolved it took me to leap over happiness. I’m thankful for this assistance and in addition sincerely hope you are aware of a powerful job you were carrying out educating others via your web site. Probably you have never come across any of us.

  2. seo tutorial says:

    Great article, totally what I needed.

  3. site says:

    I was very happy to seek out this internet-site.I wanted to thanks to your time for this glorious read!! I undoubtedly having fun with every little bit of it and I’ve you bookmarked to check out new stuff you blog post.

  4. mma odds says:

    Hello , you are good writer, i love

  5. she says:

    My wife and i ended up being really joyful that Louis could carry out his web research because of the ideas he was given using your web site. It’s not at all simplistic to just choose to be freely giving concepts that many other people might have been trying to sell. And now we acknowledge we need the website owner to appreciate for this. The explanations you’ve made, the simple blog menu, the friendships your site make it possible to create – it’s got all remarkable, and it’s really letting our son in addition to the family understand this article is thrilling, and that is extraordinarily indispensable. Thanks for all the pieces!

  6. she says:

    I really wanted to write a quick note in order to thank you for all of the amazing pointers you are sharing on this website. My prolonged internet look up has at the end of the day been rewarded with awesome know-how to exchange with my friends and family. I ‘d believe that many of us readers actually are unquestionably endowed to live in a fabulous site with many outstanding professionals with very beneficial points. I feel truly privileged to have come across your site and look forward to tons of more exciting minutes reading here. Thanks again for all the details.

  7. rayban says:

    There is noticeably a bundle to know about this. I assume you made certain good points in features also.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>