Before stepping into the shoes, get educated in a good photographic institute or work under an experienced photographer with willingness to eat, drink and sleep photography.
Choose the institute.
- Check the syllabus and portfolios of the faculty.
- Most institutes I know are money driven and are looking to make a quick buck. Their courses are designed just to make a turn over.
- Does the institute lay importance to the basics and fundamentals of photography.
- Photography is a science and should be treated likewise.
- Short courses are for people who already have a basic study or for hobbyists.
- Meet the students and see their work to gauge their evolution.
Choosing the teacher.
• A great photographer may not be a good teacher and a great teacher may not be a great photographer. Teaching is an art.
• You will find many photographers who pretend to teach and run short courses.
- Images of great photographers like Richard Avedon, David LaChappel, Ansel Adams, Irving Penn, Carleton Watkins and many more.Paintings of great masters like Leonardo da Vinci, Michelangelo, Rembrandt etc.
- Understanding the way in which they have used light and composed their frames is a good beginning.
- Be ready to work, experiment and learn from mistakes and errors. There is no substitute for experience.
The road to success is long, arduous and steep. Keep this in mind and commit yourself wholeheartedly. Success will come quickly if you have enjoyed the journey.
Understanding Product Photography
The key purpose of any photograph is to grab your attention and compel you to pause and observe, take notice. Likewise in the case of product photography, the primary objective of the visual is to create a desire in the viewer to own it.
To create these compelling images, a professional photographer has to have a vast exposure and understanding of the subject, with thorough knowledge in dealing with it on a technical level. An artistic flair is another most valuable and significant attribute that the photographer can complement his work with.
Understanding of the product and its applied function.
The photographer has to keep in mind the desired application of the image too. If the image is to be shot for packaging box, then the image of the object has to be composed so that it meets the packaging designers layout. If on the other hand, the image is a part of a bigger library appearing on the same canvas as in catalogue, then the background and lighting has to match with adjoining images.
Key to lighting of the product: Light and exposure
The photographer should having thorough knowledge of the properties of light such as color temperature, Behavior of light with different types of surfaces, color temperature of different types of lights and how to achieve true color for reproduction in products
White or silver objects reflect light very efficiently where as dark & dull surfaces absorb light and reflect very poorly. Reflective objects should be dealt with using soft light and light absorbing surfaces require the use of stronger and harsher light to bring out detail.
Exposure should be maintained for overall product lighting in a manner that must not exceed 5 stops EV value for print media.
Then there are products that can pose further challenges, as they can be made of both, reflective, transparent materials.